While it’s not nearly as popular as it was 30-40 years ago, door to door sales or neighborhood canvassing is still a reality for many small businesses in America. In the Louisville area, it seems to be a popular sales method for pest control companies, who send out college aged employees. But all around the country, door to door sales is one of the most popular strategies for roofers. 

Empathy isn’t just about “being nice.” It’s about  bringing humanity to the center of all business interactions. Without empathy, the business experience (often referred to as “customer service”) becomes overwhelmingly transactional - the customer seeing the contractor as a means to an end and the contractor seeing the customer as a paycheck. 

Due to the increase of destructive weather in our area, most notably the March 2023 wind storm, insurance companies have changed the way they write roof coverage in Kentucky. It’s common for insurance companies to raise their rates after paying out a large amount of storm claims in a particular area. However, this time the changes aren’t stopping there.